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We are looking for an experienced SEO specializing in backlinking strategies. This role is very much about being proactive and forward-thinking. Someone who can hit the ground running and has a proven track record of link building and generating measurable results in terms of increased non-branded organic traffic.

You will also need strong written communication skills so you can create and post attention-grabbing content online. Since your work involves producing links to material on the Internet, you need to have excellent computer skills and be experienced with using social media sites, web 2.0, and social bookmarking sites.

Responsibilities

Use web-based tools to submit multiple business listings (citations)

Perform and track outreach through social, email and telephone

Report to SEO Manager with successes, progress and opportunities

Work closely with the Marketing & Digital Marketing team to experiment on and execute different outreach strategies

Regularly research for relevant link building opportunities to increase project exposure on the web

Outreach to and collaborate with influencers, journalists, website owners/admins, bloggers

Manage guest-post tasks for content writers

Monitor and report on link building efficiency and results

Research and test new digital PR and link building tactics

Researching potential websites and people for outreach

Conducting a content audit to identify linkable potentials

Performing keyword research and identifying the best keywords for SEO-optimized content projects

Monitoring and promoting blog posts and other content to be used for backlink purposes

Consistent monitoring and assurance of the client’s website’s healthy backlink profile

Using online tools to submit business listings

Performing competition research to analyse and monitor their backlink and advertising link strategies

Tracking of outreach efforts via social media, forums, email, and other communication channels used
Required Skills

Must be able to work with a sense of urgency

Must be a great communicator and relationship-builder

Must be able to multi-task and occasionally assist with other SEO tasks

Candidate must have a passion for search engine optimization and be able to demonstrate this

Skills in link building and link acquisition

Advanced level of English is a MUST (both written and spoken)

Knowledge of SEO tools, such as Ahrefs, GSC, SEM Rush, Ubersuggest etc.

Relationship and partnership management

Must provide at least 2 references of people in SEO who can vouch for you

Attention to details and focus

Proficiency in Google Docs, Google Sheets, Excel, Word and the ability to use formulas to mediate labour intensive tasks

Complementary Skills:
Comfortable working within a CRM such as WordPress

Understanding of Google Webmaster guidelines, best practices and schema markup

Web research for relevant placements

Top-level Internet research skills & ability to navigate social networks

Advanced skills in networking and community involvement

Good negotiation skills

People-oriented approach and willingness to communicate